TWTV : Coming To (North) America: Storypark’s Canadian ‘Story’
A Wellington technology company discusses its expansion into North America – and why it chose Canada first.
Storypark is an online communications SaaS platform, supporting learning centres and the family and educator communities in the early childhood education space. Well established in Australasia, Storypark turned its attention to North America, and with the help of New Zealand Trade & Enterprise, has successfully entered and continues to grow its Canadian market opportunity. In this session, Jamie MacDonald, CEO of Storypark, and Richard Franklin, NZTE’s Director of Business Development (Canada) discuss Storypark’s growth, why the company chose Canada as its first landing in North America, and some of the learnings, challenges and opportunities in that journey.